AI ACT GUIDE
Updated 9 September 2026 · 6 min read
Shop chatbots: AI Act Article 50 disclosure (2026)
Store chatbot disclosure under Article 50(1) due since 2 Aug 2026. Apps, generated content—checklist + free scan. Checkout terms alone are not enough.
An online store may combine AI support chat, lead qualification, recommendations, generated descriptions and automated reviews. Review each use separately because the transparency point may differ.
For automated chat, inform the person when the conversation opens. For generated content, check the marking and disclosure duties applicable to your provider and use. Checkout terms do not replace a notice next to the widget.
Inventory theme apps and scripts, then scan the homepage. Add anything the scan cannot see to the register and keep dated evidence after important changes.
The path, in order
- 1
Scan the homepage
Paste the URL. In under a minute you see whether a known chatbot is present, and whether a notice is visible. With no chatbot there is no /100 score.
- 2
Show the notice next to the chat
One script line (w.js) sits on Crisp, Intercom, Tidio and known widgets. On Crisp, the sentence is also shown once in the conversation.
- 3
Re-scan the homepage
Clairia should appear in the findings. This is not a certification: it confirms the script is on the page.
- 4
Let the log run
Each page load with the script is dated. It is not proof that the chat was opened.
Frequent questions
- Who must show the notice: the site or the chat vendor?
- The visitor is talking to your site. The vendor (Crisp, Intercom, Tidio…) provides the tool. The site must inform, at the first interaction.
- Is a notice in the terms or legal notice enough?
- No. Too late and too easy to miss during the chat. Article 50 requires clear information at the latest at the first interaction.
- How do you prove the notice was shown?
- A useful file: a register (tool, vendor, use), a dated log of script loads, homepage scans. A /100 score is not proof.
General information, not legal advice.
Official reference: European Commission Article 50 guidelines ↗