Article 50: AI notice required since 2 August 2026 · Compliance checklist
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AI ACT GUIDE

Updated 27 August 2026 · 6 min read

WordPress chatbot AI notice (Article 50): setup guide

WordPress chatbot AI notice under Article 50(1), in force since 2 August 2026. Step-by-step setup: paste near the widget. Free homepage scan.

Most WordPress chatbots (Tidio, Crisp, HubSpot, ChatGPT embeds) are injected by a theme script or an extension. Article 50 does not change: inform at the first interaction, visibly.

Three concrete steps: attach a notice to the widget (or a page badge as fallback); list the tool in a register; do not write the sentence only on a “Legal notice” page never opened during the chat.

A page builder (Elementor, Divi) does not make the AI obvious. A “ask your question” form wired to a model is still an agent for the visitor.

Clairia scans the homepage, detects known scripts, and provides a one-line widget for the notice and the log. Help with compliance, not a certified WordPress plugin or legal advice.

The path, in order

  1. 1

    Scan the homepage

    Paste the URL. In under a minute you see whether a known chatbot is present, and whether a notice is visible. With no chatbot there is no /100 score.

  2. 2

    Show the notice next to the chat

    One script line (w.js) sits on Crisp, Intercom, Tidio and known widgets. On Crisp, the sentence is also shown once in the conversation.

  3. 3

    Re-scan the homepage

    Clairia should appear in the findings. This is not a certification: it confirms the script is on the page.

  4. 4

    Let the log run

    Each page load with the script is dated. It is not proof that the chat was opened.

Frequent questions

Who must show the notice: the site or the chat vendor?
The visitor is talking to your site. The vendor (Crisp, Intercom, Tidio…) provides the tool. The site must inform, at the first interaction.
Is a notice in the terms or legal notice enough?
No. Too late and too easy to miss during the chat. Article 50 requires clear information at the latest at the first interaction.
How do you prove the notice was shown?
A useful file: a register (tool, vendor, use), a dated log of script loads, homepage scans. A /100 score is not proof.

General information, not legal advice.

Official reference: European Commission Article 50 guidelines ↗

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