AI ACT GUIDE
Updated 27 August 2026 · 6 min read
Shopify store: AI notice for chat and content
Gorgias, Tidio, Shopify Inbox or a custom bot: the merchant must inform the customer at the first automated exchange.
On Shopify, chat is often an app (Gorgias, Tidio, Intercom) or Inbox. As soon as replies go out without a human, Article 50(1) applies to the storefront, not to Shopify Inc. as a mere theme host.
Generated descriptions, automated emails and “written by AI” reviews sit more with marking and content information (Article 50(2) and (4) depending on the case). Chat is decided when the widget opens.
Do not put the sentence only in checkout terms. Attach it to the chat, list the app in a register, keep a display trail.
Clairia scans the store homepage (often a Shopify theme) and detects known app scripts. This is not an official Shopify app, nor a legal audit.
The path, in order
- 1
Scan the homepage
Paste the URL. In under a minute you see whether a known chatbot is present, and whether a notice is visible. With no chatbot there is no /100 score.
- 2
Show the notice next to the chat
One script line (w.js) sits on Crisp, Intercom, Tidio and known widgets. On Crisp, the sentence is also shown once in the conversation.
- 3
Re-scan the homepage
Clairia should appear in the findings. This is not a certification: it confirms the script is on the page.
- 4
Let the log run
Each page load with the script is dated. It is not proof that the chat was opened.
Frequent questions
- Who must show the notice: the site or the chat vendor?
- The visitor is talking to your site. The vendor (Crisp, Intercom, Tidio…) provides the tool. The site must inform, at the first interaction.
- Is a notice in the terms or legal notice enough?
- No. Too late and too easy to miss during the chat. Article 50 requires clear information at the latest at the first interaction.
- How do you prove the notice was shown?
- A useful file: a register (tool, vendor, use), a dated log of script loads, homepage scans. A /100 score is not proof.
General information, not legal advice.
Official reference: European Commission Article 50 guidelines ↗