AI ACT GUIDE
Updated 27 August 2026 · 4 min read
Shopify store: AI notice for chat and content
Gorgias, Tidio, Shopify Inbox or a custom bot: the merchant must inform the customer at the first automated exchange.
On Shopify, chat is often an app (Gorgias, Tidio, Intercom) or Inbox. As soon as replies go out without a human, Article 50(1) applies to the storefront, not to Shopify Inc. as a mere theme host.
Generated descriptions, automated emails and “written by AI” reviews sit more with marking and content information (Article 50(2) and (4) depending on the case). Chat is decided when the widget opens.
Do not put the sentence only in checkout terms. Attach it to the chat, list the app in a register, keep a display trail.
Clairia scans the store homepage (often a Shopify theme) and detects known app scripts. This is not an official Shopify app, nor a legal audit.
General information, not legal advice.