Article 50: AI notice required since 2 August 2026 · Compliance checklist
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AI ACT GUIDE

Updated 27 August 2026 · 6 min read

PrestaShop: AI notice for chat and support

Tidio, Crisp or a custom module: the store informs the customer when the widget opens.

PrestaShop is still common in France. Chat often arrives via a module (Tidio, Crisp, an in-house agent). Article 50(1) applies to the merchant, not to PrestaShop SA, as soon as replies are not obviously human.

A notice in checkout terms does not count as the first chat interaction. Put a readable sentence on the widget, in the store language.

List the module in a register (tool, support use). A PrestaShop theme or page builder does not make the AI “obvious”.

Clairia scans the store homepage and detects known chat scripts. Help with compliance, not a certified PrestaShop module or legal advice.

The path, in order

  1. 1

    Scan the homepage

    Paste the URL. In under a minute you see whether a known chatbot is present, and whether a notice is visible. With no chatbot there is no /100 score.

  2. 2

    Show the notice next to the chat

    One script line (w.js) sits on Crisp, Intercom, Tidio and known widgets. On Crisp, the sentence is also shown once in the conversation.

  3. 3

    Re-scan the homepage

    Clairia should appear in the findings. This is not a certification: it confirms the script is on the page.

  4. 4

    Let the log run

    Each page load with the script is dated. It is not proof that the chat was opened.

Frequent questions

Who must show the notice: the site or the chat vendor?
The visitor is talking to your site. The vendor (Crisp, Intercom, Tidio…) provides the tool. The site must inform, at the first interaction.
Is a notice in the terms or legal notice enough?
No. Too late and too easy to miss during the chat. Article 50 requires clear information at the latest at the first interaction.
How do you prove the notice was shown?
A useful file: a register (tool, vendor, use), a dated log of script loads, homepage scans. A /100 score is not proof.

General information, not legal advice.

Official reference: European Commission Article 50 guidelines ↗

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