AI ACT GUIDE
Updated 25 August 2026 · 6 min read
AI Act Article 50: chatbot disclosure due since 2026
Article 50(1) chatbot notice was due from 2 Aug 2026 (Dec 2026 is other rules). What to disclose, why terms fail, potential enforcement risk—free scan.
Article 50 of Regulation (EU) 2024/1689 requires transparency on AI interactions and AI-generated content. There is no size threshold: a freelancer with a support widget is covered just like a large group.
Four main situations: tell people they are talking to AI (chatbot, agent, avatar); mark synthetic content in a machine-readable way; inform users in case of emotion recognition; label deepfakes and some public-interest texts.
A notice buried in the terms is not enough. The information must be clear, understandable, and given at the latest at the first interaction.
Clairia scans the homepage, detects known widgets and looks for a visible notice. This is not a legal audit.
The path, in order
- 1
Scan the homepage
Paste the URL. In under a minute you see whether a known chatbot is present, and whether a notice is visible. With no chatbot there is no /100 score.
- 2
Show the notice next to the chat
One script line (w.js) sits on Crisp, Intercom, Tidio and known widgets. On Crisp, the sentence is also shown once in the conversation.
- 3
Re-scan the homepage
Clairia should appear in the findings. This is not a certification: it confirms the script is on the page.
- 4
Let the log run
Each page load with the script is dated. It is not proof that the chat was opened.
Frequent questions
- Who must show the notice: the site or the chat vendor?
- The visitor is talking to your site. The vendor (Crisp, Intercom, Tidio…) provides the tool. The site must inform, at the first interaction.
- Is a notice in the terms or legal notice enough?
- No. Too late and too easy to miss during the chat. Article 50 requires clear information at the latest at the first interaction.
- How do you prove the notice was shown?
- A useful file: a register (tool, vendor, use), a dated log of script loads, homepage scans. A /100 score is not proof.
General information, not legal advice.
Official reference: European Commission Article 50 guidelines ↗