AI Act Article 50: what you must disclose

Article 50 of Regulation (EU) 2024/1689 requires transparency on AI interactions and AI-generated content. There is no size threshold: a freelancer with a support widget is covered just like a large group.

Four main situations: tell people they are talking to AI (chatbot, agent, avatar); mark synthetic content in a machine-readable way; inform users in case of emotion recognition; label deepfakes and some public-interest texts.

A notice buried in the terms is not enough. The information must be clear, understandable, and given at the latest at the first interaction.

Clairia scans the homepage, detects known widgets and looks for a visible notice. This is not a legal audit.