Crisp and AI Act Article 50: who must show the notice?

Crisp is a messaging tool, sometimes paired with an automated assistant. Article 50(1) is about informing the person who is chatting, not about the software brand. If the exchange is not obviously human, a clear notice must appear when the chat opens.

Burying it in the terms is not enough: Commission guidance rules out information that is only legal, late, or hard to see. A line such as “You are chatting with an automated assistant” next to the widget is the useful minimum.

Even if Crisp one day ships a native banner, the site remains responsible for its AI uses (other tools, content, legal pages) and for being able to prove them. A display log and a register are distinct from the chat itself.

Clairia detects the Crisp script on the homepage, looks for a visible notice, and can attach the notice to the widget. This is not a Crisp certification or an audit.