AI ACT GUIDE
Updated 27 August 2026 · 6 min read
Crisp and AI Act Article 50: who must show the notice?
Crisp provides the widget. The site must tell visitors they are talking to AI, at the first interaction.
Crisp is a messaging tool, sometimes paired with an automated assistant. Article 50(1) is about informing the person who is chatting, not about the software brand. If the exchange is not obviously human, a clear notice must appear when the chat opens.
Burying it in the terms is not enough: Commission guidance rules out information that is only legal, late, or hard to see. A line such as “You are chatting with an automated assistant” next to the widget is the useful minimum.
Even if Crisp one day ships a native banner, the site remains responsible for its AI uses (other tools, content, legal pages) and for being able to prove them. A display log and a register are distinct from the chat itself.
Clairia detects the Crisp script on the homepage, looks for a visible notice, and can attach the notice to the widget. This is not a Crisp certification or an audit.
The path, in order
- 1
Scan the homepage
Paste the URL. In under a minute you see whether a known chatbot is present, and whether a notice is visible. With no chatbot there is no /100 score.
- 2
Show the notice next to the chat
One script line (w.js) sits on Crisp, Intercom, Tidio and known widgets. On Crisp, the sentence is also shown once in the conversation.
- 3
Re-scan the homepage
Clairia should appear in the findings. This is not a certification: it confirms the script is on the page.
- 4
Let the log run
Each page load with the script is dated. It is not proof that the chat was opened.
Frequent questions
- Who must show the notice: the site or the chat vendor?
- The visitor is talking to your site. The vendor (Crisp, Intercom, Tidio…) provides the tool. The site must inform, at the first interaction.
- Is a notice in the terms or legal notice enough?
- No. Too late and too easy to miss during the chat. Article 50 requires clear information at the latest at the first interaction.
- How do you prove the notice was shown?
- A useful file: a register (tool, vendor, use), a dated log of script loads, homepage scans. A /100 score is not proof.
General information, not legal advice.
Official reference: European Commission Article 50 guidelines ↗