AI ACT GUIDE
Updated 27 August 2026 · 4 min read
HubSpot Chat and Breeze: is an AI notice required?
HubSpot chat, especially with a bot, is not “obviously human”. The site must show it when the widget opens.
HubSpot Conversations and bots (including Breeze) run on many French marketing sites. A qualification flow that answers on its own falls under Article 50(1) if it is not obvious that it is AI.
A notice in HubSpot’s privacy policy, or in your terms, is too late. Put a readable sentence on the widget (“You are chatting with an automated assistant”) as soon as it opens.
HubSpot documents its features. You document use on your site: register (HubSpot Chat, lead/support use), display log, up-to-date legal pages.
Clairia detects js.usemessages.com and the HubSpot Messages frame on the homepage. This is not a HubSpot audit or legal advice.
General information, not legal advice.