AI ACT GUIDE
Updated 27 August 2026 · 4 min read
Zendesk AI and Article 50: what the site must display
Answer Bot and Zendesk AI agents do not exempt the site from informing visitors. Notice at the first exchange.
Zendesk ships automated replies (Answer Bot, AI agents). To a visitor, the Web Widget often looks like an agent. Article 50(1) then requires clear information, not only a technical label in the Zendesk admin.
On a brochure site or a shop, the notice must arrive with the widget, in the page language, before the user has “tested” three messages. Footer terms do not count as the first interaction.
Zendesk contracts and vendor “AI features” pages are not your proof file. Record Zendesk in the register, and keep a display log of the notice on your domain.
Clairia spots zdassets / embeddable scripts on the homepage and looks for a visible notice. Help with compliance, not a Zendesk certification.
General information, not legal advice.