Drift and Article 50: AI notice on sales chat

Drift playbooks qualify leads on their own. The visitor must know when the conversation opens.

Drift automates sales chat. A playbook that answers and qualifies is not obviously human. Article 50(1) requires a clear notice at the first interaction.

Drift’s terms or a vendor privacy page do not replace a sentence on your site, next to the widget, in the page language.

Drift provides the tool. The site remains the deployer: register (Drift, leads use), display log, legal pages.

Clairia detects js.driftt.com on the homepage. Help with compliance, not a Drift certification or legal advice.

General information, not legal advice.

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Drift and Article 50: AI notice on sales chat

More guides

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Zendesk AI and Article 50: what the site must display

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