AI ACT GUIDE
Updated 27 August 2026 · 4 min read
Gorgias and Article 50: AI notice on a store
The Gorgias agent answers ecommerce customers. The store must show it when the chat opens.
Gorgias automates part of Shopify-style support. An agent that closes an order or a product question is not obviously human. Article 50(1) requires a clear notice at the first interaction.
Gorgias macros and AI are configured in the app. Informing the customer happens on the storefront: a sentence on the widget, in the storefront language, not a help-center article.
Gorgias remains the vendor. The merchant remains the deployer: register (Gorgias, support use), display log, store legal pages.
Clairia detects gorgias.chat on the homepage. Help with compliance, not a Gorgias certification or legal advice.
General information, not legal advice.