Article 50: AI notice required since 2 August 2026 · Compliance checklist
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AI ACT GUIDE

Updated 27 August 2026 · 6 min read

Gorgias and Article 50: AI notice on a store

The Gorgias agent answers ecommerce customers. The store must show it when the chat opens.

Gorgias automates part of Shopify-style support. An agent that closes an order or a product question is not obviously human. Article 50(1) requires a clear notice at the first interaction.

Gorgias macros and AI are configured in the app. Informing the customer happens on the storefront: a sentence on the widget, in the storefront language, not a help-center article.

Gorgias remains the vendor. The merchant remains the deployer: register (Gorgias, support use), display log, store legal pages.

Clairia detects gorgias.chat on the homepage. Help with compliance, not a Gorgias certification or legal advice.

The path, in order

  1. 1

    Scan the homepage

    Paste the URL. In under a minute you see whether a known chatbot is present, and whether a notice is visible. With no chatbot there is no /100 score.

  2. 2

    Show the notice next to the chat

    One script line (w.js) sits on Crisp, Intercom, Tidio and known widgets. On Crisp, the sentence is also shown once in the conversation.

  3. 3

    Re-scan the homepage

    Clairia should appear in the findings. This is not a certification: it confirms the script is on the page.

  4. 4

    Let the log run

    Each page load with the script is dated. It is not proof that the chat was opened.

Frequent questions

Who must show the notice: the site or the chat vendor?
The visitor is talking to your site. The vendor (Crisp, Intercom, Tidio…) provides the tool. The site must inform, at the first interaction.
Is a notice in the terms or legal notice enough?
No. Too late and too easy to miss during the chat. Article 50 requires clear information at the latest at the first interaction.
How do you prove the notice was shown?
A useful file: a register (tool, vendor, use), a dated log of script loads, homepage scans. A /100 score is not proof.

General information, not legal advice.

Official reference: European Commission Article 50 guidelines ↗

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